Select the right audience
Choose the publication or permitted audience for your message. Check suppression and unsubscribe handling before scheduling a send.
Create the message
Choose an auto-generating gig-guide template or use the drag-and-drop builder to create your own. Review the generated event content, write a useful subject line and introduction, and check the booking links.
Send yourself a test
Review the message on a phone and desktop. Check images, ticket links, the sender identity and the unsubscribe link.
Review and send
Check the intended recipients and schedule. Follow your team’s approval process, then send or schedule the campaign.
Look at results
Review delivery and campaign engagement alongside bookings. Opens alone are not a reliable measure of event demand.
Keep going
- Manage publications and subscribers
- Troubleshoot an email that did not arrive
- Measure what brings people to your event
Need help with your account’s specific setup? Contact Eventsity.